2017: World Children's Day - The Creative Pitch

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2017: World Children's Day - The Creative Pitch

The LEGO Group and the LEGO Foundation join UNICEF’s #KidsTakeover campaign to trumpet every child’s right to play For the LEGO® contribution to “Kids Takeover”, a select group of children will assume a key responsibility of LEGO Group Chief Marketing Officer Julia Goldin’s role of ensuring world-class products and storytelling, and step into the shoes of the LEGO Foundation Chairman, Thomas Kirk Kristiansen’s role of advocating for learning through play.