LEGO Group Builds on its Presence in Asia with World's Tallest LEGO® Tower

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LEGO Group Builds on its Presence in Asia with World's Tallest LEGO® Tower

The LEGO Group is celebrating its 80th anniversary by building a new World Record Tower in South Korea. The LEGO brand is the biggest toy brand in a number of countries in Asia and is the number one branded toy in South Korea where the company has been for more than 25 years. Investing in marketing, organisation and in people is the priority for the LEGO Group to build on the solid position achieved during the past decades in the Asian market.

Tagged with Asia, Korea, World, record, tower